What is W+

The W+ Project is about promoting, encouraging and motivating women in sport, but not only that! It’s about inspiring women to be who they want to be, it’s about helping those who need a hand, it’s a safe place for any woman to find motivation and live a fuller life.

Mission

To promote, encourage and motivate women in sport and in life. To give voice and visibility to women with their abilities, thoughts and ideals.

Vision

To make the Women’s + Project 
a reference in welcoming 
and encouraging women from 
all over the world to be their 
best version!

Value

With our aim of making the world a little less difficult for women, we will demonstrate that, in the face of what we cannot control, sport can transform lives, and help discover the power we have when we join forces.

Hi, I’m Natalia!

An amateur triathlete with a passion for sports and for helping and connecting people. Although I have a law degree, I found my true calling in the world of social media and marketing.

Over the years, I have lived and trained with women of different nationalities, ethnicities, social classes, single, married, divorced, with and without children, of different ages — but they all share a love of sports. 
Every day, I learn more about resilience and perseverance in life and in sport thanks to these incredible women I have the pleasure of having in my life.

I graduated in law in Brazil and have been living in Portugal for eight years. I’ve always been passionate about sports in general, but it wasn’t until 2015, while living in Ecuador, that I discovered the magical world of triathlon.

Since moving to Portugal that year, I’ve been following my passion. I now train daily for the triathlon and have become an influential part of the triathlete community in Portugal.

Triathlon has not only transformed my sporting life, but also my professional career. That’s how the Women’s + Project came about during my triathlon journey.